Module 3
Building Trust in Vaccination through Communication
Unit A:
Interpersonal Communication
Learn how to talk to family, friends, and peers about immunization
Unit B:
Building Trust with Empathy
Learn about the importance of empathy in building trust in vaccines
Unit C:
Communicating About Vaccines
Learn about evidence-based approaches to communicate about vaccination
Unit D:
Misinformation
Learn how to identify and manage misinformation and disinformation
Unit E:
Building Vaccine Confidence
Learn what drives vaccine hesitancy and how to build vaccine confidence
By the end of this module, you will be equipped to:
Describe interpersonal communication approaches to talk to family and peers about COVID-19 vaccination
Describe the importance of empathy in communicating about vaccination and incorporate empathy-based approaches
Define misinformation and disinformation, and identify and reject misinformation
Recognize signs and sentiments that indicate someone is hesitant or reluctant to be vaccinated
Summarize key communication approaches to engage with vaccine hesitant individuals
Unit A: Interpersonal Communication
Unit B: Building Trust with Empathy
Learn more
Emergency Risk Communication: Show Empathy (Northwest Center for Public Health Practice)
Unit C: Evidence-Based Approaches to Communicating About Vaccination
Learn more
Motivational Interviewing Resources (Motivational Interviewing Network of Trainers)
Unit D: Recognizing and Managing Misinformation
Learn more
Meeting COVID-19 Misinformation and Disinformation Head-On (Johns Hopkins Bloomberg School of Public Health)
COVID-19 Myths vs. Reality (Johns Hopkins Bloomberg School of Public Health)
Unit E: Understanding Vaccine Hesitancy and Building Vaccine Confidence
Learn more
Building Trust in Vaccination (Johns Hopkins COVID Resource Center)
Building Confidence in COVID-19 Vaccines Among Your Patients (CDC)