Module 3

Building Trust in Vaccination through Communication

Unit A:

Interpersonal Communication

Learn how to talk to family, friends, and peers about immunization

Unit B:

Building Trust with Empathy

Learn about the importance of empathy in building trust in vaccines

Unit C:

Communicating About Vaccines

Learn about evidence-based approaches to communicate about vaccination

Unit D:

Misinformation

Learn how to identify and manage misinformation and disinformation

Unit E:

Building Vaccine Confidence

Learn what drives vaccine hesitancy and how to build vaccine confidence

By the end of this module, you will be equipped to:


  • Describe interpersonal communication approaches to talk to family and peers about COVID-19 vaccination

  • Describe the importance of empathy in communicating about vaccination and incorporate empathy-based approaches

  • Define misinformation and disinformation, and identify and reject misinformation

  • Recognize signs and sentiments that indicate someone is hesitant or reluctant to be vaccinated

  • Summarize key communication approaches to engage with vaccine hesitant individuals

Unit A: Interpersonal Communication

Unit B: Building Trust with Empathy

Module 3 Unit B: Building trust with empathy

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Unit C: Evidence-Based Approaches to Communicating About Vaccination

Module 3 Unit C: Evidence-based approaches to communicating about vaccination

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Unit D: Recognizing and Managing Misinformation

Module 3 Unit D: Recognizing and Managing Misinformation

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Unit E: Understanding Vaccine Hesitancy and Building Vaccine Confidence

Module 3 Unit E: Understanding Vaccine Hesitancy and Building Vaccine Confidence